As if running a business wasn’t hard enough, HERE COMES social media marketing?

Social Media has been one of those things that has made itself necessary to any business owner who chooses to market themselves other than word of mouth. And from someone who has been on Social Media for 10 plus years using it consistently, I must say it is a beast. Now mind you when I started on Social Media like Facebook it was for college students and then it grew to this massive ad pumping machine. Who needs to rent out an ad slot commercial on the TV or rent out a billboard? Social Media is crucial to the small business owner and for the most part it is FREE to use unless you are paying for ads.

Social Media is FREE to use to advertise your business.

Today I want to help you. Yup I am going to be spilling some Social Media Tea and my hope is that I give you rich information for FREE that will allow you to level up your social media game. I am starting a blog series called getting started with Social Media – Instagram. And once a week I am going to drop a new post for YOU, yeah you. I want to see you win on social media. I want you to use Social Media to convert your followers into paying customers. But first let’s get you set up on Instagram or set up properly.

First, things, First!

Instagram. Let’s start with that. Instagram was created in blah blah blah. Lmbo, yall can go to Wikipedia for that. Whenever you start on Instagram you want to keep in mind, “crisp, clean, popping photos and videos/reels”. So when you are out and about, you want to create content that you can use on your page that points back to your business someway or another. If you are a Life Coach, grab some content aka video(s)/photo(s) that will captivate your audience and stop their automatic Instagram scrolling. Maybe it’s a picture of a nice garden and you can have the caption be like “when was the last time you stopped to smell the roses?”. Or maybe you own a spa, “you can share a picture of BTS (behind the scenes) of your latest client’s facial and write the caption to be something where they can smell and feel the experience. This calming facial was created to make your face as smooth as a baby’s bottom and the smell makes you feel like you just stepped off the plane in Hawaii and will have you thinking that you are in a sea of pineapples. It is an facial that you can be sure that you want to experience.

Whoa, girl! Slow down what is caption? What is content? That’s a lot, I need a more like “beginner beginner” tutorial.

I gotchu.

Content is literally the material you use for social media, blogging or vlogging. So if you are a realtor your content could be a video of the house or educational content could be something like- educating your followers on what is needed when applying for a loan for a house.

#2 This is an Instagram post. And the green poster with the words and photo is an Instagram template that I created in Canva. Templates are used when you know you are going to use the same type of post multiple times and just change the words or pictures. Instagram templates are great to use because you can reuse the template multiple times without reinventing the wheel but just tweaking the template a few times. Instagram templates can be used on Facebook and LinkedIn. Click here if you’d like to place an order for your own custom 30 templates for $34.99.

#1 Location is super important because you want to be sure that you are speaking to the audience that you are servicing. I have a balloon business and right now I am based in Tulum, Mexico so I don’t want to put the location for Dallas, Texas because that isn’t where I am. But then this is about to screw with your brain. My Social Media biz – Keepin It Social is a virtual business so I choose the location that I feel like people would be interested in my services. So basically choose the location to where your business is based or where your target audience lives.

#3 Like, Comment, Share. The heart icon is where people can like your post, the middle icon is where someone clicks if they want to leave a comment and the arrow icon is what someone would use to share with another person. You want people to engage with your post in some shape of form and it helps when you ask your audience to “like this post if this resonated with you” or “leave me a comment if you have experienced XYZ” or “share this with a friend”.

#4 The save button is a new but now old feature lol, does that make sense? It was not always around when we were just liking pictures on Instagram- it is a new added feature, I am not sure how long it has been out though. #4 is the save button. Instagrammers can now save a post for later that they want to review AND they can put these items in categories. So lets say I see a post about photoshoot poses for my brand, I can create a folder/category and call it poses. So now every time I see any pose IG videos, I can save that post to that folder to later review it. If you are providing a lot education or cool quotes or you are an inspirational person who posts in that nature then you want to have a call to action that states, “save this post for later.”

#5 Caption is where you can captivate your readers with copy written material. Your words, your way. Maybe you’ll share an experience, educate them, or inspire your followers. Writers are the ones that show up strong in captions and then there’s the witty writers – one sentence and wham bam, they make their audience laugh or engage with the post by leaving a comment or liking the post. In the caption is where you can educate your audience about your product, tell them how to purchase the product/service. You can write up to 2,200 characters in a Instagram post which is way longer than twitters 280 character tweet posts.

Well folks, that was a lot of information and I hope it was really informative for you. Please feel free to leave a comment if you want any other educational lessons on Instagram or any other social media platform. Put me to work, lol.

Connect with me on Social

Feel free to follow me @keepinitsociall (extra L) at the end on all social media platforms- Instagram, Facebook, Pinterest, LinkedIn, Snapchat and YouTube. Also let me know if this blog post helped you in any way shape or form.

I started a profitable business 10 days before getting fired from my Corporate America Job.

📍Playa Del Carmen, Mexico 🇲🇽 📸 Me

Author : IG @SherryThorpe7 | 6 minute read

Hey Creators! One day it just clicked for me. Super long post coming in 5 4 3 2 1….💥

You read the title correct. 10 days before being fired from my Corporate America job, I built a profitable Social Media company called Keepin It Social. The day I got fired just so happened to be 2 days before my birthday😂. Talk about when it rains it pours lol. I was so thankful to be fired bc if I was still working for that company, I wouldn’t be living out my dreams which is living where I want to and working when I want to😜.

In 2010, I felt like the Lord was telling me Facebook (social media) was my platform.. to share about Him and my journey. So since 2010, I have always posted with a purpose! I have been consistent easily bc I was posting with an unshakable purposeful foundation that was always motivating me.

This year I became more strategic in my approach to Social Media Platforms because I started to get paid for it. I am so thankful for Tevah the idea man with Nspired Media who saw my worth and literally NSPIRED me to charge my worth and that quadrupled my sells 🤯. I didn’t start at the level that I am on now however I came to this point and this exact moment because of consistency and a strong determination to be on top.

Yup the little ole’ humble church gal is determined to be the BEST. And I’m okay with that and I hope and believe God is okay with that too. I’m depending heavily on Him with my business and day to day practices to the point I see how faithful God is with giving me ideas for my business. Hence the reason why I’m up BEFORE the crack of dawn typing this😆.

Let’s talk about strategy. I have learned that to be the best, one must be willing to learn, ask questions and listen, and hear from people you think have nothing to offer you. Yesterday I hired my first employee and the ideas she gave me was amazing. She is an 18 year old Mexican native and ignorantly I thought I would just need her services for the tedious tasks that will allow me to free up time for more building. But day 1, she showed me that she is capable of critical thinking, invested in my brand, provided a tool that will level up my management skills of my employee(s) [I plan on hiring much more people] and willing to work smarter not harder. She offered help in areas I didn’t know I needed and for that I am grateful. I have over 18 years of training skills so it’s easy for me to train a person to do exactly what I’m doing if they are willing to learn but it was amazing to experience on day 1 one she was teaching me some things. I’m excited to see how this admin will continue to bless my business.

Back to strategy! I’ve learned that with Social Media, I need a strategy and for years I saw strategies being implemented on Social media but didn’t use them. Why?! Because I didn’t care to put much strategy into practice when talking about the Lord or myself so I didn’t use those strategies. But my God is a redeemer… and that also means He is a redeemer of time. So I reviewed my life while using Social Media and went back in time (spiritually speaking) and downloaded a lot of those best practices, I saw over the years. My Social Media business is prosperous on the level that it is bc although I’m starting at square one, I’m really not. I have a social account on Facebook, Pinterest, Instagram, Tiktok, LinkedIn, Twitter and Snapchat (@keepinitsocial). Not because I personally desire this but bc my business calls for this. I’ve learned the basics to all of these platforms and some advanced best practices for most of these platforms bc the strategy remains the same across each platform- be consistent with the content I share! It’s quite simple. And apps like Canva, Business Suite, and a plethora of other scheduling apps are making it easier to make one piece of content and spread it amongst several different platforms.

Sticking with one platform just doesn’t make sense… to me. All of these platforms are FREE. So if I can make one piece of content, why not spread it amongst several platforms. Today you will see this. I am writing this on my blog site and will promote it on every platform and/or recreate this content (record a video) to fit my YouTube platform and then repurpose that content. Then I will have a video and written form of “Why I built Keepin It Social”.

One day it clicked. This business is a money maker. Go check out the top corporations. What do they need? In fact EVERY business needs a content creator, social media manager. Check out THEIR salaries. I saw one recently offering $85,000 and can work remote for a content creator/social media Manager position. It really blew my mind that all this time what I was doing for FREE (for myself) people can get paid $85,000 per year for it! 🤯🤯🤯

To wrap this up bc at this point I believe I’m babbling. I had a desire to travel the World and teach. And it looked like that dream would never be. I’ve been to Jamaica and taught for Spirit Airlines and now I’m in Mexico teaching Social Media best practices from my phone😂. All because I was faithful to a call. I was faithful to hearing the Lord say, “Social Media is your platform to share about Me (God) and your journey!”😍

What do you use your Social Media Platform for? If you don’t know what to use it for, I can help with that. Leave me a comment below or visit my website to learn more about the packages I offer. OAN (oh and) I designed my OWN website bc Keepin It Social will be more than a Social Media Agency one day- and I’ll offer website building 😜 (If the Good Lord allows be to continue to build here on this Earth). 🙌🏾

Aht aht! Don’t be shy. Let me know your thoughts in the comments. Also follow me on Social Media @Keepinitsociall on IG, FB, Snapchat, Twitter, Pinterest & Keepin It Social on YouTube and LinkedIn.

Thank you for your time reading my blog post. 😌

The One and Only,

Sherry T 😘

P.S. With no clue about SEO (until now) google me- Sherry Thorpe. I’m at the top.😜 Because of what?! Posting C•O•N•S•I•S•T•E•N•T•L•Y. Shout out to Shaw Drake and Black Travel Gram for giving me amazing inspiration to dream BIG! And thank you to #ShersZoomZoomRoom for all of your support.

📸Me📍Fort Lauderdale, FL, USA #MyDaddysHouse May 2021